For Authors Who'd Rather Write

Your books deserve a publicist. Now they have one.

Shelfbreak is an autonomous AI that markets your books 24/7. Reviewer pitches, social campaigns, metadata optimization, ad management. You write. It sells.

75%

of indie authors earn under $1,000/year.
The problem isn't the writing. It's the marketing.

Marketing a book is a full-time job you never signed up for.

You wrote the book. That was the hard part. But then comes the other 90%: finding reviewers, writing ad copy, posting on social media, optimizing your Amazon listing, emailing book bloggers, running promotions, tracking what's working. Most authors either burn out or give up.

40-60 hours per launch

The average author spends on marketing activities. That's a month of writing, gone.

$2,000-$10,000

What a human publicist charges per campaign. Economics that don't work for a $4.99 ebook.

250 copies

Average lifetime sales for a self-published book. Not because it's bad. Because nobody saw it.

Not a tool. An employee.

Shelfbreak doesn't generate reports for you to act on. It acts.

Reviewer Outreach

Identifies book bloggers, BookTok creators, and podcast hosts in your genre. Writes personalized pitches. Follows up. Tracks responses.

Social Campaigns

Creates platform-native content for Instagram, Twitter, and TikTok. Posts on a consistent schedule. Adapts tone and format per platform.

Metadata Optimization

Analyzes your Amazon categories, keywords, and descriptions. Finds gaps your competitors missed. Recommends changes that drive discoverability.

Ad Management

Runs and optimizes campaigns across Amazon Ads, Meta, and Google. Tests creative variations. Kills what doesn't work. Scales what does.

Launch Orchestration

Coordinates your entire book launch: pre-launch buzz, day-one push, sustained post-launch visibility. The full playbook, executed.

Performance Intelligence

Consolidates sales data, ad performance, and social engagement into one view. Spots what's working before you'd notice. Adjusts strategy in real time.

The landscape today

	Ad Tools	Report Generators	Human Publicists	Shelfbreak
Runs ad campaigns	Yes	No	Sometimes	Yes
Pitches reviewers	No	No	Yes	Yes
Manages social media	No	No	Rarely	Yes
Optimizes metadata	No	Suggests	No	Yes
Works while you sleep	Partly	No	No	Always
Affordable for indie authors	Varies	Yes	No	Yes